Marketing Concepts | Marketing in Egypt

First Question before we start in talking about marketing, we have to know “What is Marketing ?“ Marketing is The management process through which goods and services move from concept to the customer. More »

facebook accepts EGP

Facebook accepts Egyptian pounds in payments

Yes Facebook today lunched new feature for Online Marketeers in Egypt, Egyptian advertisers can now pay facebook in the local currency (EGP), as Facebook has added the Egyptian pound to the accepted currencies. More »

dolalr-in-egypt

The maximum limit for the withdrawal of the dollar out Egypt

National Bank of Egypt Chairman, said that the bank monitors the use of certain individuals to Cards Payment – depit and credit – in the trafficking operations in commodities when working outside the More »

facebook for business

Facebook for business

43% of MARKETERS say Facebook Page is CRITICAL to their business, So now you must know there is 8 reasons why Facebook For Business is your next marketing channel: 1- Facebook is the More »

Google Mobile Wallet

Google has unveiled its Mobile Wallet, which is a better, more secure way to keep track of your finances and use them in everyday life. Google Wallet helps keep things organized by More »

Marketing Concepts | Marketing in Egypt

First Question before we start in talking about marketing, we have to know “What is Marketing ?

Marketing is The management process through which goods and services move from concept to the customer.

It includes the coordination of four elements called the 4 P’s of marketing:
(1) identification, selection and development of a product.

(2) determination of its price,

(3) selection of a distribution channel to reach the customer’s place, and

(4) development and implementation of a promotional strategy.

Here in this article will focus on “Inbound Online Marketing” and will discuss some marketing process.

Marketing Process are divided into 4 important sections, they are:

  1. Market Needs
  2. Client’s Requirements
  3. Design
  4. Implement

 

Market Needs section is to focus on your GEO segment and try to put a USEFUL product to these audience, so you can sell your product.

Client’s Requirements is to get and focus on your client needs to set your marketing goals and your marketing tools.

Design you product according to your audience age, location, gender, etc.

Implement = Shoot your campaign even online or offline .

Now let us focus on the Implementation process and it is divided in two sections, Online & Offline Marketing:

Online (Digital) Marketing

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a STRATEGY that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the ONLINE Users.

 

ROI from Online Marketing

roi from online marketing

 

Why Online Marketing is Important ?

online-marketing-important

 

Reach in Marketing

E-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.”

Scope in Marketing

Online marketing gives you tools helping the marketer to FOCUS on his clients needs, interests, not just booming ads.

i.e. “If you have a gym in Nasr City – Abass Akad ST, Why I have to make ads for who live in New Cairo OR Maadi ???

JUST Focus on who live in Nasr City is better SURE

Activity in Marketing

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Action in Marketing

Internet marketing is able to, in ways never before imagined, provide an immediate impact.

Example: “Imagine you are reading a traditional magazine and found an add for a new mobile from Samsung, You cant read more about it or cant buy it NOW, but if you are online and found same add you can then CLICK on the add and read ALL the info about it, ALSO you can BUY it ONLINE from their online store

 

This article is provided from Online Marketing in Egypt and e-RAMO

Facebook accepts Egyptian pounds in payments

facebook accepts EGP

Yes Facebook today lunched new feature for Online Marketeers in Egypt, Egyptian advertisers can now pay facebook in the local currency (EGP), as Facebook has added the Egyptian pound to the accepted currencies.

But to change to this feature you have to make the following.

How to pay facebook in EGP ?

Go to–> Facebook Ad account settings .

Then Click on — >Change currency/time zone

Then Choose local currency (EGP).

Please note that you will be asked to create a new account and deactivate your current.

 

 

The maximum limit for the withdrawal of the dollar out Egypt

dolalr-in-egypt

National Bank of Egypt Chairman, said that the bank monitors the use of certain individuals to Cards Payment – depit and credit – in the trafficking operations in commodities when working outside the country, and thus was a new end to withdraw cash from dealing with those cards outside of Egypt, stressing that it was also reducing grants “Cache” dollars to customers when traveling abroad from $ 3,000 to $ 2,000 a month, which is a good and an appropriate amount of the average expenditure “Cash” when traveling abroad.

And when pulling some dollars from ATMs out of Egypt, has been elevated commission the use of payment cards – depit and credit –  from 2% to 3.5%

 

Facebook for business

facebook for business

43% of MARKETERS say Facebook Page is CRITICAL to their business, So now you must know there is 8 reasons why Facebook For Business is your next marketing channel:

1- Facebook is the largest social media website until now 🙂

2- The best AD Manager tool to reach your audience with 80% REAL targeting from (age, location, interest, etc)

3- Your ADs are shown on Mobile App even it was (Android, IOS, Blackberry, Windows Phone) so your audience are in your hand don’t worry 😉

4- You can also drive online users to your website, so you can increase your website visitors and show them more about your business.

5- You can always promote your offers and communicate with your clients second by second.

6- Build trust, and this is the most important key in business.

7- You can track your budget and your ADs from Insights tool, to see where your budget spent and how many engagements done.

8- BOOMING with the smallest budget fees, YES Facebook is the cheapest rate until now from all social media.

Google Mobile Wallet

Google has unveiled its Mobile Wallet, which is a better, more secure way to keep track of your finances and use them in everyday life. Google Wallet helps keep things organized by storing all of your credit and debit card information in one safe, easy to access location, and very secured in transactions.

In-Person Shopping

Any store that features NFC technology *Tab And Go* is ready for Google Mobile Wallet. By simply tapping your phone to the terminal in question, your financial information is securely transmitted and the transaction is paid for without revealing your credit card information to the retailer. This makes it much less likely that prying eyes will attempt to hijack your information and use it for their own devious purposes later. There are hundreds of thousands of NFC terminals already installed in the United States and many more around the world; there’s no reason not to adopt this technology now.

Online Shopping

With Google Mobile Wallet, online shopping is as easy as any one-click solution can be on the internet. Offering the ability to sign in and view thousands of online retailers who accept Google Wallet, your shopping experience is augmented and you are able to browse stores you may have never found otherwise.

Morsi Countdown

e-RAMO Proudly lunch on 30/6/2012 a CountDown Timer website for Dr.Morsi.

Counting down the 100 day that he promised to make 64 promise to Egypt.

 

Link : http://www.e-ramo.net/morsi/

 

Stay Updated on the website.

Mohamed Ragab – Vcard

e-RAMO has lunhed Mohamed Ragab Vcard on the official website.

 WHO IS MOHAMED RAGAB ?


CEO @ e-RAMO, Working on Web Design & e-Marketing for over than 5 years.

Google Ad-words Player, Social Media Strategist & 3D Thinker 🙂

 

You can find the link on : http://www.e-ramo.net/mragab/

 

LinkedIn Confirms 6.5 million passwords encrypted

LinkedIn faced a bad day for 6.5 million hashed passwords.

If you’re a LinkedIn user, we recommend you to change your password Immediately. If you used that password on any other online service, we recommend you change those passwords as well.

Update: LinkedIn has responded to the issue, updating its official Twitter account to state that it is “looking into reports.”

The passwords are encrypted with the SHA-1 cryptographic hash function, used in SSL and TLS and generally considered to be relatively secure, but not foolproof. Unfortunately, it also seems that passwords are stored as unsalted hashes, which it makes it much easier to decipher them using pre-computed rainbow tables.

Facebook Starts offering the shares of Stock Exchange «NASDAQ» officially $38

On Friday «Facebook», amid great anticipation, his first step in the Stock Exchange «NASDAQ» E-rate $ 38 per share, which gives it a market value of $ 104 billion.Investors were waiting to see the level that will reach the value of the share on the first day of trading in the stock market.The founder of the «Facebook» and Chairman of its Board of Directors, Mark Zakrberg, not only sells shares to enable it to pay the taxes due, which is a value of $ 1.15 billion, and will retain the rest of the amount of contribution rate of 18.4%.

Analysts have warned any outburst of enthusiasm for the shares of the social network, which includes 900 million common shares, which will be put under the slogan «F. B », growth of turnover of« Facebook »slowing, in time increase the company’s investments and find it difficult to derive revenue from mobile devices, which are increasingly used instead of conventional computers to access the network.

And the state of the high demand from investors, can put an additional 63.18 million shares for sale, and will follow up «Zakrberg» event of the headquarters «Facebook» in Menlo Park, California, western United States.

And the process taken as a stunning size exceeded the value of «Facebook» market by far, the value of the Disney group «80 billion dollars», which is nearly a century old, even if it is still lower than the value of Internet giant «Google»

Facebook: May 18th is the expected day to start trading.

Although initial reports and leaks, which announced a decrease in the demand for shares of Facebook, but the source said the firm relating to the process of subtraction that was covering the shares of IPO for Facebook several times, which could result in increased price range proposed in the Prospectus which is from 28 to 35 dollars per share

It is possible that the company issued a supplement to the Prospectus to the extent the new price is expected to be higher than the current

He added also that the demands on the IPO shares mostly from institutions and individuals expected to receive a percentage ranging from 10 to only 20% and get institutions to the rest

As the promotional campaign is still in the middle of the road, all equations and a list of possibilities it is possible to change the demand for shares

It is expected that requests for subscription closes the door next Wednesday May 16 and that one day before the announcement of the final price of the share price in the IPO

It is well known that the maximum price over the current $ 35 they lead to the proceeds of sale of shares is estimated at $ 13.6 billion and evaluation of kidneys for Facebook company up to 96 billion U.S. dollars.

May 17  is the expected day to determine the price.

May 18 is the expected day to start trading.

Bellow is The presentation Video of the IPO shares of Facebook and promotional displays in the campaign to investors :