Marketing Concepts | Marketing in Egypt

First Question before we start in talking about marketing, we have to know “What is Marketing ?

Marketing is The management process through which goods and services move from concept to the customer.

It includes the coordination of four elements called the 4 P’s of marketing:
(1) identification, selection and development of a product.

(2) determination of its price,

(3) selection of a distribution channel to reach the customer’s place, and

(4) development and implementation of a promotional strategy.

Here in this article will focus on “Inbound Online Marketing” and will discuss some marketing process.

Marketing Process are divided into 4 important sections, they are:

  1. Market Needs
  2. Client’s Requirements
  3. Design
  4. Implement


Market Needs section is to focus on your GEO segment and try to put a USEFUL product to these audience, so you can sell your product.

Client’s Requirements is to get and focus on your client needs to set your marketing goals and your marketing tools.

Design you product according to your audience age, location, gender, etc.

Implement = Shoot your campaign even online or offline .

Now let us focus on the Implementation process and it is divided in two sections, Online & Offline Marketing:

Online (Digital) Marketing

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a STRATEGY that helps build up a company’s reputation and exposure online by using a variety of internet tools and solutions.

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the ONLINE Users.


ROI from Online Marketing

roi from online marketing


Why Online Marketing is Important ?



Reach in Marketing

E-Marketing opens up new avenues for smaller businesses, on a much smaller budget, to access potential consumers from all over the world.

By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market.”

Scope in Marketing

Online marketing gives you tools helping the marketer to FOCUS on his clients needs, interests, not just booming ads.

i.e. “If you have a gym in Nasr City – Abass Akad ST, Why I have to make ads for who live in New Cairo OR Maadi ???

JUST Focus on who live in Nasr City is better SURE

Activity in Marketing

The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.

Action in Marketing

Internet marketing is able to, in ways never before imagined, provide an immediate impact.

Example: “Imagine you are reading a traditional magazine and found an add for a new mobile from Samsung, You cant read more about it or cant buy it NOW, but if you are online and found same add you can then CLICK on the add and read ALL the info about it, ALSO you can BUY it ONLINE from their online store


This article is provided from Online Marketing in Egypt and e-RAMO

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