Tag Archives: e-Marketing

Blogging for SEO & e-Marketing

It’s no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to post daily.

While the main goal of your blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your product or services, there is another critical element to blogging.

The Search Engine Optimization & e-Marketing.

Because of the frequency of active blogs (daily – or at least 4 times a week) the search engines have put high weight on blogs that are focused and tend to stay on topic.

But the most overloooked element of a blog is that once you’ve established a frequent pattern of posting and you have the Googlebot coming to your site every few days, you can then use that to link to other sites, sub-domains or any deep links that you need to get crawled.

The title of your blog should be thought of as a headline – grab the reader’s attention – but also be sure that your blog title is also what gets archived – that way your titles can become search queries as well.

While the main objective of a blog should be to get your message out, don’t forget to take a little time for SEO and you should see your efforts payoff in the search engine results pages.


The Importance Of BRANDING ?

What do you think of when I say Coca-Cola, Apple, IBM, Intel and Microsoft? Well, if you said they are all big companies, you’d be right.But the are also the BIG TOP RATED COMPANIES.



How Apple OR IBM made this ?

A brand creates associations and expectations, not because it is a brand, but because the brand encapsulates the expectations which the company has made in the past and which can make in the future.

Advertising and making cereative ads is very BIG REASON to be big company and KNOWN , As an example  Coca-Cola, Microsoft, IBM, etc. spend millions of dollars doing this. However, that is what it takes to make it work – millions. If you have that sort of money to throw around on an unknown quantity such as image advertising go right ahead. But if you don’t have that much to spend on building your brand, your advertising expenditure will only be like a drop in the ocean in terms of the effect that it has on your brand recognition.

So e-Marketing has APPEARED for small companies that dont have big budget to advertise with , btw the big ones are using it now :) .

 SO these are some tips to BRAND online & offline :-

1. Hire a branding company to bring your image and message under a brand ONLINE. ie Developing all branding tips  (website,  logo, e-marketing plans, SEO , SEM, backlinks, Daily articles, blog ,  etc………….) , ie Hire e-RAMO :D .

2. Develop a mission statement that shows your reason for being and the value you provide to your customers.

3. Create and issue an online or direct mail newsletter.

4. Make a calendar of local and regional events in your country and make your company visible in the areas most related to your company and your potential clients’ interests.

5. Add informational website content a minimum of four times per month.

6. Update your website to be informational based so that search engines can find you, and clients can read in-depth material demonstrating your expertise.