Facebook is not the first social network but it is the most popular. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your friends, Facebook can be used for business. You can use it to promote your products and services, to acquire new clients, or to get traffic to your site.
Simply try to do these tips:-
1- Your profile is your major weapon
As with Twitter and any other social network, if you don’t make your profile interesting, you will hardly become popular. Give enough background information for you and don’t forget to make your profile public because this way even people, who don’t know you, when they encounter your profile, they might become interested in you and become a supporter of yours.
2- Include information about your site on your Wall
Facebook gives you the opportunity to write a lot about you and your endeavors, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.
3- Build your network
As with other social networking sites, your network is your major capital. That is why you need to invite your friends, acquaintances, and partners and ask them to join as your supporter. You should also search for people with interests similar to yours. However, don’t be pushy and don’t spam because this is not the way to convince people to join your network.
4- Try Posting regularly
No matter how interesting the stuff in your Facebook profile is, if you don’t publish new content regularly, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don’t post that regularly, try to do it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so do it.
5- Be active
A great profile, an impressive network, and posting regularly are just a part of the recipe for success on Facebook. You also need to be active – visit the profiles of your supporters, take part in their groups and other initiatives, visit their sites. You are right that all this takes a lot of time and you might soon discover that Facebooking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.
6- Check what Facebook apps are available
Facebook apps are numerous and new and new ones are released all the time. While many of these apps are not exactly what you need, there are apps, which can work for you in a great way. For instance, MarketPlace widget/plugin or Blog Friends widget are very useful and you should take advantage of them. You can also use the widgets for crossposting (i.e. posting directly on Twitter from Facebook) because this saves you time.
7- Use Facebook Ads
If you can’t get traffic the natural way, you might consider using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.
8- Creat your Fanpage
There are many fanpages on Facebook but it is quite probable that there is a free niche for you. Start your fanpage about something related to your business and invite people to join it. The advantage of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.