Tag Archives: Internet Marketing

How Can I Get More Customers With PPC & SEO ?

The best way to improve online business is to increase the number of visits to your site.

With a right SEO Strategy , and PPC Campaigns.

1. SEO Foundation

A solid SEO foundation on your site must guide everything you will do.

* Keywords feed right into any pay-per-click campaigns.
* Content management systems publish new content with accurate SEO structure(ie try to write articles 2-3 times per week).
* A link-building strategy develops relationships with others in your field.


2. PPC Drives Traffic

While you are waiting for the search engines to notice your content, a PPC campaign can drive traffic to your site. This traffic will provide valuable analytics data you can use to optimize your website and better understand your prospects.

3. Analytics and Testing

In order to reduce your costs while increasing conversions, you can conduct split tests on your ads and landing pages. The more relevant the ads and the landing pages are to the keywords in your PPC campaigns, the less it will cost you when bidding for ad position on the page.

4. Adding Content

Increase your odds of attracting free traffic by offering fresh content on a regular basis. Fresh content attracts a lot of attention because it can:

* Draw search engines back to crawl all the pages of your site.
* Give your users a reason to return.

Every blog post or article added to your website becomes another opportunity for a searchers to find your site without your having to pay for the click. 

5. Building Links

The search engines evaluate your site’s worth by analyzing the quantity and quality of websites linking into it. Along with quality content, you will want to make connections with other websites that can lend their credibility to yours.

The Difference of ONLINE & OFFLINE Branding.

We need to understand the difference of branding online and offline is the fact that there should not be a difference when it comes to your brand. Your online branding and your offline branding should be TOGETHER. Most of your customers are going to be looking for a correlation between the online branding and offline branding that you use, and may actually be turned off by stark differences between the two. If your online branding and your offline branding do not match, you are going to create more problems you dont need.

Here are some considerations that you are going to want to make when it comes to creating a level of cohesiveness between your branding online and your branding offline. First and foremost, you are going to want to make sure that you only have a JUST ONE LOGO for your company. If you only have one single company, then why would you use more than a single logo? A logo is a graphical icon designed to help identify your business.

When it comes to branding, you are definitely also going to want to stick to one consistent type of style guide. A style guide is not only going to apply to online advertising and marketing materials. You should make sure that you have a consistent style guide for every single aspect of your company. It is important that you understand that your website, your print collateral, your interior design and all other aspects of your business need to be cohesive and coordinating in order for your brand to work for your company.


The Importance Of BRANDING ?

What do you think of when I say Coca-Cola, Apple, IBM, Intel and Microsoft? Well, if you said they are all big companies, you’d be right.But the are also the BIG TOP RATED COMPANIES.



How Apple OR IBM made this ?

A brand creates associations and expectations, not because it is a brand, but because the brand encapsulates the expectations which the company has made in the past and which can make in the future.

Advertising and making cereative ads is very BIG REASON to be big company and KNOWN , As an example  Coca-Cola, Microsoft, IBM, etc. spend millions of dollars doing this. However, that is what it takes to make it work – millions. If you have that sort of money to throw around on an unknown quantity such as image advertising go right ahead. But if you don’t have that much to spend on building your brand, your advertising expenditure will only be like a drop in the ocean in terms of the effect that it has on your brand recognition.

So e-Marketing has APPEARED for small companies that dont have big budget to advertise with , btw the big ones are using it now :) .

 SO these are some tips to BRAND online & offline :-

1. Hire a branding company to bring your image and message under a brand ONLINE. ie Developing all branding tips  (website,  logo, e-marketing plans, SEO , SEM, backlinks, Daily articles, blog ,  etc………….) , ie Hire e-RAMO :D .

2. Develop a mission statement that shows your reason for being and the value you provide to your customers.

3. Create and issue an online or direct mail newsletter.

4. Make a calendar of local and regional events in your country and make your company visible in the areas most related to your company and your potential clients’ interests.

5. Add informational website content a minimum of four times per month.

6. Update your website to be informational based so that search engines can find you, and clients can read in-depth material demonstrating your expertise.