Tag Archives: SEM

How Can I Get More Customers With PPC & SEO ?

The best way to improve online business is to increase the number of visits to your site.

With a right SEO Strategy , and PPC Campaigns.

1. SEO Foundation

A solid SEO foundation on your site must guide everything you will do.

* Keywords feed right into any pay-per-click campaigns.
* Content management systems publish new content with accurate SEO structure(ie try to write articles 2-3 times per week).
* A link-building strategy develops relationships with others in your field.


2. PPC Drives Traffic

While you are waiting for the search engines to notice your content, a PPC campaign can drive traffic to your site. This traffic will provide valuable analytics data you can use to optimize your website and better understand your prospects.

3. Analytics and Testing

In order to reduce your costs while increasing conversions, you can conduct split tests on your ads and landing pages. The more relevant the ads and the landing pages are to the keywords in your PPC campaigns, the less it will cost you when bidding for ad position on the page.

4. Adding Content

Increase your odds of attracting free traffic by offering fresh content on a regular basis. Fresh content attracts a lot of attention because it can:

* Draw search engines back to crawl all the pages of your site.
* Give your users a reason to return.

Every blog post or article added to your website becomes another opportunity for a searchers to find your site without your having to pay for the click. 

5. Building Links

The search engines evaluate your site’s worth by analyzing the quantity and quality of websites linking into it. Along with quality content, you will want to make connections with other websites that can lend their credibility to yours.

How To Make Good Backlinks.

Whether you are a small blogger or big one , you must know that Backlinks is very important to spread your website and get ranked on Google.

So these some tips to make a good backlinks :-

1- Make your content easy to understand so many people can understand and spread your message. 

2- Digital Point Forum – This method involves joining the forum, becoming active and adding your links in signature area of your member profile. You’re only allowed a few links.

3- Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

4- Track who picks up your articles or press releases.

5- Trade articles with other webmasters.

6- Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible.

7- Get a link from your local chamber of commerce.

8- Submit your link to relevant city and state governmental resources.

9- List your site at the local library’s Web site.

10- See if your manufacturers or retailers or other business partners might be willing to link to your site.

11-  It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

12- Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

13- Try to link your articles on your Facebook.

14- Review related sites on Alexa to draw in related traffic streams.

15-  Rent some high quality links from big websites with high rank.