While white hat websites work within the law, search engines are locked in an ever-escalating shoot-out with black hat practitioners. Internet users get caught in the crossfire on a regular basis; unable to differentiate between reputable sites and those with harmful, spam-filled content.

1) Keyword stuffing is bad Trick. Proper keyword use is not the concern of this article, so for now we’ll focus only on the improper kind. Keyword overuse leads to synonym underuse, and makes for content that’s inaccessible to the average human user. Though people might not be able to read your content, search engine robots still will. Oversaturated pages will get you penalised.

2) Hidden text is invisible to human eyes. Keywords or links can be camouflaged by colour-matching text to background leaving them unreadable to human visitors, but perfectly readable to search engine bots.

More complex methods employ cascading style sheets (CSS) or layering to hide text beneath surface copy. Such text is also readable to a search engine spider and not a human user. Black hat operatives attempt to fill their sites with hidden content for the express purpose of achieving higher rankings in search lists, regardless of whether their pages are relevant to a user’s initial search request.

Google law basically states that you should build your website for users, not for search engines. Ignoring this advice by including hidden text or links is one of the quickest ways to get your site blacklist bound.

3) Doorway/gateway/bridge/portal pages are created specifically for search engine bots. They are designed to target particular keywords or phrases and will usually be extremely user-unfriendly and/or difficult to read. Because they are simple devices used to trick people towards actual websites, they rarely contain anything useful (other than prominent “CLICK HERE” links to the real destinations).

Black hat webmasters create portal or bridge pages that bypass the need to click on a link completely, using fast meta refresh commands that whisk you to another site (without so much as a by-your-leave). For this reason, many search engines now refuse to accept pages that use fast meta refresh.

4) Cloaking can be achieved either through IP address delivery or agent delivery. As with people, bots are identified by their user agent or their IP addresses. Two sets of content are created, one delivered to the Google-bot, the other to human visitors. The bot is deceived by the fake pages (the content of which is usually saturated with targeted keywords) and grants the website a higher relevancy ranking. When the user clicks on what they perceive to be a promising link, they’re promptly forwarded to a browser page that’s nothing to do with their original search.

5) Mirror websites are two or more separate sites that use identical content, but employ different keywords and meta tags to obtain rankings on alternative searches. This technique violates the rules of many search engines, and will probably get one or all of your mirrored sites banned.

1. Syndicating Articles that Link deep Within Your Website

Syndicating articles involves providing web feeds which make a portion of your website or blog available to other sites or individual subscribers. When done correctly, the content from the article or blog, when picked up by other sites, includes a signiture (and link) to your site.

Even fewer of those are providing meaningful links to deep within their website. This tactic can get the Search Engine crawlers to search deeper into your site and index more of your pages.

2. Translate Your Website Into Other Languages

If you are in the Tourist industry this is a necessity. Your website has to reach out further to other geographies to capture visitors and to convert those into customers.

To make those international visitors feel welcome when they get to your website, you should be providing them with content in their native tongue. You don’t need to translate all of the site content, there is a cost involved, however, you should translate all of the ‘key pages’ – a Landing Page, which describes your product, the Booking Page, the Thank You page, etc.

3. Find Keyword Phrases which Actually Convert

This might seem to belong to the ‘Basic SEO Tips’  but for many webmasters, this is the single biggest mistake they make. Many sites focus on their brand or company name, very generic terms which describe their product (but which don’t convert to sales) or focus on the single most competitive Keyword in their inductry!

Your website will be much more successful, if you target keyword phrases that actually convert or sales and, preferably, terms which others may have missed! Typically these terms are longer, not just 1 word but 3 or 4 words long.

4. Use Online Tools to Find Key Phrases Which Convert

A number of tools have been developed online to help you find the terms which are working for your competitors. One of these tools is SpyFu. SpyFu tracks hundreds of thousands of keywords. Using this tool, you can browse by website or by search term.

If you want to find keywords appropriate to your industry which have high conversion rates, use these tools to see what others are using and then to find variations on those terms. Maybe variations which include obvious purchase words, for example: holiday terms with ‘book’ attached, electronics items with ‘buy’ or ‘purchase’ included.

5. Build Meaningful Internal Links Within Your Content

 Obviously the main navigation elements on your site are crucial from a usability point of view. You need to make it easy for your visitors to move around your site and to find content. However, there is another aspect to internal navigation.

Embedding links within your main content and using key terms within the content as anchors for those links can really help Search Engines determine what your site is all about and can improve your website’s performance in the Search Engine results pages. For example, on this page you will have noticed that I mention Basic SEO Tips within the article content. In each instance I have made the words ‘SEO Tips’ a link to the page on this site which give Basic SEO Tips!

Human visitors and Search Engine Crawlers can then quickly follow these links with a clear idea of what to expect when they get there. This technique can really improve the link popularity of other pages on your website.

Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click

Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results, while an eye tracking study showed that 50 percent of users begin their search by scanning the top organic results.

Value of Visitors

Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%). Trends also have shown that more of the sales that result from search engines originated in organic search listings.

Pay-Per-Click

While the above statistics may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.

Budget

Small businesses with extremely tight budgets may find that pay-per-click is a better investment than organic search engine optimization because a pay-per-click campaign will almost always cost less – good search engine optimization companies simply do not work for $100 per month. By limiting a campaign’s keyphrases to highly specific terms relevant to a company’s business, there will not be a large amount of traffic generated, but the traffic that is generated will be specific to the desired result.

1. SEO Keyword Research

At the Main Brain of any SEO plan are the keywords the site targets. Keywords are the words or phrases searchers might type in the search bar when searching for information, products, or services.Then it targets your website, if you are ranked with this word.

When choosing your website’s keywords, you will want to find those that receive a lot of monthly activity yet do not have as much competition in the search engines. Look for long-tail gems that big companies have not yet targeted. Use tools such as Google Optimizer.

2. SEO Infrastructure

As search engine spiders crawl your website, they look for meta tags that help them know the content on the page. A content management system like WordPress makes it easy for administrative employees to add content and ensure it has all the right tags without having to learn how to write in HTML , all you need is to be sure that you add plugins like “All in one SEO Pack” in WordPress Websites.

3. Content Quality

To offer the highest quality content on your site by generating great content (articles, case studies, testimonials) so you can:

* Attract inbound links from quality sites.
* Convert visitors to paying customers.

4. Inbound Links

The search engines assign a lot of weight to a website’s inbound links. In theory, the more inbound links a site has, the more people who must find that site useful. In fact, many low quality sites have abused this feature by creating webs or “link farms” that interconnect and give false validity to spam sites.

If your website is not performing as well as you had hoped, we can help. Our team of web designers and SEO experts can review your site and find where you would benefit most from improvement. From keywords, to content, to links, we can guide you to the best investment you can make for your website. Contact us today!

With a right SEO Strategy , and PPC Campaigns.

1. SEO Foundation

A solid SEO foundation on your site must guide everything you will do.

* Keywords feed right into any pay-per-click campaigns.
* Content management systems publish new content with accurate SEO structure(ie try to write articles 2-3 times per week).
* A link-building strategy develops relationships with others in your field.

2. PPC Drives Traffic

While you are waiting for the search engines to notice your content, a PPC campaign can drive traffic to your site. This traffic will provide valuable analytics data you can use to optimize your website and better understand your prospects.

3. Analytics and Testing

In order to reduce your costs while increasing conversions, you can conduct split tests on your ads and landing pages. The more relevant the ads and the landing pages are to the keywords in your PPC campaigns, the less it will cost you when bidding for ad position on the page.

4. Adding Content

Increase your odds of attracting free traffic by offering fresh content on a regular basis. Fresh content attracts a lot of attention because it can:

* Draw search engines back to crawl all the pages of your site.
* Give your users a reason to return.

Every blog post or article added to your website becomes another opportunity for a searchers to find your site without your having to pay for the click. 

5. Building Links

The search engines evaluate your site’s worth by analyzing the quantity and quality of websites linking into it. Along with quality content, you will want to make connections with other websites that can lend their credibility to yours.

So these some tips to make a good backlinks :-

1- Make your content easy to understand so many people can understand and spread your message. 

2- Digital Point Forum – This method involves joining the forum, becoming active and adding your links in signature area of your member profile. You’re only allowed a few links.

3- Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

4- Track who picks up your articles or press releases.

5- Trade articles with other webmasters.

6- Create your own topical directory about your field of interest. Obviously link to your own site, deeplinking to important content where possible.

7- Get a link from your local chamber of commerce.

8- Submit your link to relevant city and state governmental resources.

9- List your site at the local library’s Web site.

10- See if your manufacturers or retailers or other business partners might be willing to link to your site.

11-  It is pretty easy to ask or answer questions on Google Groups and provide links to relevant resources.

12- Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your profile page.

13- Try to link your articles on your Facebook.

14- Review related sites on Alexa to draw in related traffic streams.

15-  Rent some high quality links from big websites with high rank.

We MUST KNOW that  article marketing is one of the most effective ways to get your site ranked on the first page of Google, or any search engine. However, not many site owners truly understand this point , but this isTHEIR decision  .

These some tips you may need to get backlinks to your website/blog :-

1. Create unique and new articles/comments

Be careful not to submit an article that exactly matches every blog you comment or write on it , that may make a duplicate of contents ,SO  Play it safe by rewriting your articles by adding some new words every time you need to submit them to different websites.

2. Link back to your website/blog

Remember that the main reason for submitting your articles online is to create links pointing to your site. Therefore, it doesn’t make any sense if you link back to other sites and not your own.

3. Target your most effective keywords on the links

Including your most effective keywords after conducting a proper keyword research puts your website in a better position to be located by search engines. also try to put your Brand name as a trick to make some BUZZ for your brand.

4. Link to a variety of pages and NOT THE home page

Linking to a variety of pages allows your readers to discover more about your business. The more pages they visit, the more they discover about you.