1. Claim Your Name Everywhere
The social media world is no longer limited to Facebook and Twitter. You’ll want to make an accounts on Google+and LinkedIn with a company page as well. Make sure you are taking advantage of any directories available on the websites of any professional associations you belong to.
2. Do a Month-By-Month Plan
Be Sure to come up with a clear goal for what you want to do with social media. Do you want to help customers, make more sales, drive more people to your website, or a combination of all three? Then come up with a plan to meet those goals month-by-month and assign the proper resources to it.
3. Find a Way to Measure Results
Planning is futile without a way to measure results. Get familiar with Google Analytics. Google Analytics lets you track visitors to your site for free. For example, I can see how many visitors came to my site from LinkedIn, Twitter, and Facebook. Google recently revamped Analytics to include real-time tracking data.
4. Don’t Be Afraid to Outsource
At a small or midsize business, people power usually comes at a premium. It’s easy to let personnel who should be handling sales or customer service wander off into social media land. However, these people are much better at doing what you hired them to do: sell products or services, and help customers. This is where outsourcing comes in.
5. Add Your Social Media Links every where
Once you’ve got your social media profiles set up and launched, make sure that you’re adding your Facebook, Twitter, LinkedIn and Google+ pages to business cards, brochures, fliers, and any other printed materials. Make sure that links to all of your social media profiles are on your own website and any other Web properties your company may run.